Digital Marketing Manager

Role Objective The Digital Marketing Manager will be responsible for building and leading the digital marketing team, achieving defined revenue and performance targets, scaling operations, and continuously identifying new service scopes and growth opportunities. This role holds end-to-end accountability for people, performance, profitability, and expansion. ⸻

Core Responsibilities 1. Team Creation & Capability Building • Recruit, onboard, and structure the digital marketing team • Define roles, responsibilities, KPIs, and reporting lines • Develop skill matrices, training plans, and performance benchmarks 2. Team Management & Leadership • Daily, weekly, and monthly monitoring of team performance • Assign targets at individual and team levels • Conduct reviews, coaching, and corrective actions • Ensure productivity, accountability, and quality delivery 3. Scaling & Growth Management • Design scalable delivery models for multiple clients and industries • Optimize manpower, tools, and processes for growth • Plan and execute phased team expansion aligned with revenue 4. Target Achievement & Revenue Ownership • Own monthly and annual revenue targets for the company • Drive lead generation, conversions, and client retention • Track CPL, ROI, margins, and profitability • Implement corrective strategies to ensure target achievement 5. Identifying New Scopes & Market Opportunities • Research and introduce new digital marketing services and solutions • Identify emerging platforms, tools, and trends • Expand service offerings based on market demand and client needs • Propose new pricing models, packages, and upsell opportunities 6. Process, Reporting & Governance • Establish SOPs, workflows, and quality controls • Implement reporting dashboards for performance and revenue • Present structured updates to management with insights and action plans ⸻ Key Performance Indicators (KPIs) • Team productivity and performance scores • Revenue and target achievement percentage • Client acquisition and retention rate • Profit margins and cost efficiency • Successful launch of new service scopes ⸻ Required Experience & Competencies Experience • 8–12 years of experience in digital marketing • Mandatory experience in building and managing teams • Proven success in scaling operations and achieving targets • Agency or multi-client environment experience preferred Leadership & Business Skills • Strong people-management and decision-making skills • Commercial and growth-oriented mindset • Ability to operate independently and build systems • Excellent planning, communication, and execution ability ⸻ Compensation & Growth • Competitive fixed remuneration • Performance-based incentives linked to targets • Long-term growth to Head of Digital / Business Unit Head ⸻ Strategic Importance This role is central to the company’s growth strategy. The Digital Marketing Manager will define the team structure, delivery excellence, growth roadmap, and revenue outcomes of the organization.